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'We’re like a family here': Habib Diarra delights in good times at Sunderland.

Formal or informal? It speaks volumes about the young Senegalese star that his joy at being promoted from Strasbourg’s Under-17s to the senior squad was accompanied by worry over the two French words for “you.”

Would addressing new, established teammates by using “tu” be regarded as too familiar? In the end, the promising talent opted for caution and chose the more polite “vous”. Cue widespread amusement from the veterans who told him not to be so silly; he was part of the group now.

“Once I received the first call with the coach, I reflected and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ The Premier League was always a dream of mine and the coach outlined for me a well-defined and appealing project.”

Almost five years later, Diarra is settled in an office at Sunderland’s Academy of Light explaining why he turned down offers from, among others, Milan, Atlético Madrid, Eintracht Frankfurt, Aston Villa and Leeds. His natural politeness remains but it is apparent that the young Senegal international and uncertainty are virtual strangers. Diarra conducts himself with the confidence suited to a player who led Strasbourg at the age of 20 and, only last month, returned from Morocco clutching an Africa Cup of Nations winners’ medal.

A Defined Vision

Now that the groin issue that sidelined him for much of the first half of the domestic season resolved, Diarra is on a quest to show exactly why he agreed to become Sunderland’s record £30m signing last summer. Analysts in France and Senegal queried Diarra’s surprising decision but he knew all about the manager's reputation as a gifted youth coach.

“It came as no shock by the coach’s ability because I already knew what he’s capable of,” says Diarra. “Playing against his teams I understood he was very good, very strong tactically. He’s someone I know is aiding my development. And although our primary aim is reaching 40 points, a place in Europe is certainly a realistic target this season.”

A Unified Environment

Externally, the cold winter gusts and driving rain makes Wearside look as grim as it is often stereotyped. Internally, things are much more welcoming. The atmosphere is devoid of the type of strain notable at certain clubs where administrative staff are kept apart from first-team players. Diarra portrays the environment as “very organic” and commends Le Bris’s role in its formation.

“The coach always says to us that we’re like a family here and we all support each other,” he says. “Each of us takes pride of each other.”

Liberty and Structure

If the structure, rigor and sheer hard yards supporting Sunderland’s out-of-possession shape are a proof of the head coach’s attention to minutiae, Le Bris also likes his players to use their initiative. He offers his engine room players complete licence to improvise and swap roles.

“The coach sets his tactics out within a framework but we have freedom to play within it,” says Diarra, who prefers to be deployed as a all-action No 8. “Out on the pitch that is empowering. That freedom is so important. Our captain, Granit, helps us a lot. He’s a really big player and a superb role model.”

Journey and Adaptation

Diarra is speaking through a French interpreter but his English has advanced to the point where he can grasp most questions. He is now concentrating on acquiring the vocabulary to also answer them, which would be his third tongue. He is fluent in Wolof, the language he spoke in his youth in his hometown near the Senegalese capital.

His precocious maturity helped him combat the frustration of needing an operation followed by four months out of action last autumn. “Being injured so soon after arriving here was frustrating, for sure,” he says. “But it was up to me to manage myself.”

Diarra is now looking forward to playing in this summer’s global tournament. Given Senegal have been drawn in the same group as France, a emotional matchup awaits the former Les Bleus under-21 midfielder. “I enjoyed representing for France but my inner feeling prevailed,” says Diarra. “There’s no regrets. I was born in Senegal; it fills me with pride to play for them.”

Comparable feelings apply to Sunderland. “I've settled very well,” he says. “I feel really comfortable here.”

The writer

Danielle Jackson

Lena Verhoeven is a creative strategist and writer passionate about design thinking and innovation.

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