Must My Wannabe Content Creator Pal Stop Exploiting People for Content?

One Side: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, Marielle, labels herself the “content queen”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the energy I spend helping her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my method of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: an opening. I understand not everyone enjoys being filmed, but often unplanned moments is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends support one another in minor capacities. My assumption was filming a short video now and then would be fun for Beth. Innovation flourishes in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I document our time together.

I value our friendship profoundly and want to avoid making videos to come between us. I am ready to compromise: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Create some real memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Danielle Jackson
Danielle Jackson

Lena Verhoeven is a creative strategist and writer passionate about design thinking and innovation.

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